Press Release: Ématelier Launches New Kingdom Collection — Cloisonné Enamel Dial Luxury Watches

Toronto, CANADA: Toronto-based Ématelier, a new company specializing in state-of-the-art, handcrafted mechanical watches with enamel dials, has officially released its second collection. The Kingdom Collection features five wild animals rendered in a combination of miniature enamel painting and gold cloisonné.

Like its predecessor (the Harmony Collection, which featured floral designs), the Kingdom Collection is a limited-edition offering of only fifty timepieces — ten per design. The collection sees the lovebird, giraffe, zebra, cockatoo, and jaguar pictured against vivid, botanically accurate leaves and flowers in natural landscapes. Each animal is a specially selected favourite of Alex Landa, a dedicated luxury watch connoisseur, and Ématelier’s founder and CEO.

The Kingdom Collection spotlights the art of cloisonné, with 0.1 mm gold ribbon used as a partition between enamel colours. The total length of the ribbon in each dial is approximately 70 cm. Pure stainless steel or diamond-encrusted bezels are available.

Like miniature enamel painting, cloisonné is a rarified, labour-intensive technique reserved for expert watchmakers. Each dial takes up to ten days of work by an enameller of the highest tier. The dials are painted and outfitted with gold cloisonné under a microscope, one at a time, and fired in a kiln ten times at temperatures ranging up to 800°C. The results of these techniques in combination are enduringly beautiful, as moisture, light, and even time are no match for enamel art.

The watches can be detached from their hypoallergenic alligator straps, available in a range of hues designed to complement the colours in the dials. The straps are manufactured in Italy in accordance with the requirements designated by CITES (the Convention on International Trade in Endangered Species of Wild Fauna and Flora). They are cut from the central part of the alligator hide which has large, regular scales, lending the straps a unique look.

Technical Data

  • Swiss Made Mechanical movement “Luxe Execution”
  • Automatic bidirectional winding
  • 42-hour power reserve when fully wound
  • Hour setting with second stop
  • 25 jewels
  • Custom decorations, Rhodium plated finish, Blue screws
  • 28’800 vibrations per hour / 4 Hz
  • Fine tuning: “Assortment Chronometer”, Average March (OH) +/- 4 s/j - s/d
  • Shock protection: Incabloc
  • Adjusted to five positions
  • Material: German Surgical Stainless Steel “316L”, hypoallergenic and resistant to corrosion, for contact with the skin
  • Diameter: 38.8 mm, height 10.2 mm
  • Hand polished.
  • Curved Sapphire Crystal with anti reflective coating.
  • See-through Sapphire Crystal back
  • Water-resistance: 50 metres
  • Lug width: 20 mm
Optional Diamond Bezel
  • 74 excellent cut diamonds
  • Total diamond weight approximately 0.90 Cts
Optional Diamond Lugs
  • 32 excellent cut diamonds
  • Total diamond weight approximately 0.40 Cts
  • Cloisonné enamel
  • Eight to eleven different enamel colors with 0.1 mm gold ribbon for partitions
  • Length of the ribbon for partitions approximately 70 cm
  • Each dial takes from eight to ten days of work by a master enameller
  • Ten Firings at temperatures from 750° to 800°C
  • Handmade 20 x 16 mm Alligator strap, manufactured in Italy
  • Cut from the central part of the alligator hide with large, regular scales, giving the strap a special look
  • Certified by CITES (the Convention on International Trade in Endangered Species of Wild Fauna and Flora)
  • Hides tanned using traditional natural methods without colourings, chrome, formaldehyde and pentachlorophenol, processed in compliance with current laws
  • Alzavel hypoallergenic lining
  • Hand painted edges with non-toxic paint
  • With Quick Release Pin allowing for easy swap of the strap with no tools
  • Hand polished stainless steel buckle engraved with Ématelier logo

About Us

Alex Landa, founder of Ématelier, was first bewitched by watches in the 1970s as a young apprentice in a shop specialized in the repair and restoration of unique timepieces. In the years that followed, as his career turned towards other pursuits, his love for watches only grew. For decades, Alex followed the industry closely and gathered a stunning personal collection, perfecting the art of watch repair and maintenance along the way. Five years ago, equipped with a lifetime of knowledge, he resolved to make a venture of his greatest passion — the manufacturing of watches with enamel dials. This involved traveling around the globe, learning the secrets of the trade from master enamellers, of which there are only a handful. The result is Ématelier — a genuine labour of love.


Name: Alex Landa
Phone: +1-416-569-9910